Days of work have amounted to this. I’ve written over 200 headlines, just to pick ONE out of the whole bunch. Because this is a campaign, I’m going to do this two more times.
To put that into perspective, before the deadline on Friday this week I should have written over 600 headlines and whittle them all down to the last 3, which will go into the ads. Even then, there’s no guarantee those three will be good. Worse, I may realise the strategy isn’t working at 2am in the morning, and rework the whole thing again.
What was it they said about copywriters, that all we do is nap all day?
awaitingvalidation 